Christian Endeavour is a UK charity providing learning, training and leadership skills since 1885. Dwindling numbers recently, meant far-reaching changes were required to reverse the trend.
Our appointment included; branding, brand management, creative, identity application, online resources (website front end design and styling), central and regional style guide.
To develop off and online branding to bring the organisation into the 21st century;
to inspire an increase in membership throughout the UK and across a wide age group;
and to draw together the regional centres under a single umbrella branding style.
To ensure the successful delivery and adoption
of the new branding throughout all areas and levels
of the organisation, we implemented a
comprehensive market research and strategy
programme involving all key stakeholders in the
process.
The results were analysed and fed back into
our design process.
The result of the first re-brand in over 125 years for the charity has reinvigorated the entire organisation, stimulating growth in membership.
A ‘funky’ cross identity was developed as the basis of a more youthful, modern and attractive look and feel, styling roll-out across all media platforms.
A comprehensive Style Guide was produced to aid brand adherence and consistency throughout the UK regional centres.
