the horse guards_an award winning return
Recently awarded a Silver Outstanding Medal at the International Wine & Spirits Competition, this quintessentially English libation, with its distinctive essence and unrivalled provenance, Horse Guards London Dry Gin is a historic brand brought back to life for a modern, discerning and global audience.
Ocean_Barefoot is the agency behind the gin. We created the entirely new brand from the ground up and have generated everything, bar making the gin itself…
O_B have delivered the brand, packaging, ads and promotional videos, online and social media material – as well as establishing a key partner relationship with the Household Cavalry Museum.
Re-launched in April 2018, we are already seeing great sales of the gin, with impact and market penetration online (view website), through social media (including twitter, instagram and facebook) campaigning and branded sponsored events.
Challenge_rally the troops
Horse Guards London Dry Gin has one key objective: to be the best London Dry Gin on the market.
With the number of UK gin brands more than doubling since 2010, and exports of premium UK gin brands growing 37% in the last five years, the challenge was to create a distinct, engaging and premium brand, to match its flavour and botanicals, in an ever-more crowded space.
O_B were commissioned to not only create a stand-out brand for a compelling product, but were also tasked with managing the entire product delivery: brand strategy and story, brand identity and positioning, wet and dry packaging design and production, website design and build, video content creative and production as well as all the supporting marketing and communications material, including all digital, print…and flavours!
solution_gin, as it’s meant to be
We immersed ourselves in the heritage of the brand – and with the help of the Household Cavalry Museum, discovered 300 hundred years of history, anecdotes and artefacts about the Horse Guards, their colourful characters, famous alumni and their unquenchable thirst for adventure.
This gave us the unique position for realising the brand’s potential – where it’s come from and where it could go; fitting perfectly with brand’s desire to appeal to an adventurous Millennial audience, as well as a discerning export market – grounded in history and pomp – a very British brand.
“Through the mists of time, our ghostly, spirit-like Horse Guard hero appears, mounted on his great charging steed, backed by a Union flag; the brand identity tells a story of historic derring-do and Royal protection, but positioned for a modern audience, where pure adventure and thrill seeking is second nature.
Our adventure is their adventure.
result_Charge your glasses
Horse Guards London Dry Gin is a bold, confident and quintessentially British brand that exudes simplicity and class.
The gin recipe has been perfected, the bottles have been produced and the Horse Guards brand has been unveiled to the world.
We’re proud to be part of this great, illustrious brand. It’s a testament to our passion, precision and professionalism.
And it is our immersive approach to all our work, which has resulted in forming a strong relationship with the Household Cavalry Museum – home to Household Cavalry Regiment of The Life Guards and The Blues & Royals, located at the heart of Horse Guards, Whitehall, London.
We now have a really solid partnership for the brand, future PR and experiential events.